Bradley E. Wiggins

The Discursive Power of Memes in Digital Culture

Ideology, Semiotics, and Intertextuality

• Broschiertes Buch

Produktbeschreibung

This book explores cases of consumer activism and cultural, economic, and political critique levied by the purposeful production and consumption of internet memes.

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Produktdetails

• Routledge Studies in New Media and Cyberculture
• Verlag: Taylor & Francis Ltd
• Seitenzahl: 182
• Erscheinungstermin: 30. September 2020
• Englisch
• Abmessung: 229mm x 152mm x 10mm
• Gewicht: 272g
• ISBN-13: 9780367661335
• ISBN-10: 0367661330
• Artikelnr.: 59986992

Autorenporträt

Dr. Bradley E. Wiggins is an associate professor and head of the media communications department at Webster Vienna Private University. His investigations of digital culture and discourse involve research on internet memes, social media, and fake news. Additional research includes game and simulation-based learning, intercultural and strategic communication.

Inhaltsangabe

Part 1: Conceptual Voices 1. The Selfish Gene Revisited: Affordances and
Constraints of Dawkins' Meme 2. Internet Memes in Current and Future
Academic Research 3. A New Genre of Online Communication Part 2:
Application and Case Studies 4. Politics 5. Public Relations 6. Consumer
Activism 7. Audiences Part 3: Historical Antecedents 8. Pre-Digital Memetic
Counterparts 9. Remix Culture, Past-Present-Future Part 4: Coda 10. Why
Memes Matter and Why They Will Remain Relevant