The Disney Management Model - Kirchner, Josiane
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Nowadays, the business world has become increasingly competitive, and in order for secretarial professionals to remain in the labour market, they need to adapt. To do this, secretaries can look for successful models, such as Walt Disney, which has a management model centred on service excellence. The aim of this research is therefore to reformulate Disney's management strategies for secretarial professionals. This book is aimed at all professionals who work with internal and external clients and wish to strive for excellence in their work.

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Produktbeschreibung
Nowadays, the business world has become increasingly competitive, and in order for secretarial professionals to remain in the labour market, they need to adapt. To do this, secretaries can look for successful models, such as Walt Disney, which has a management model centred on service excellence. The aim of this research is therefore to reformulate Disney's management strategies for secretarial professionals. This book is aimed at all professionals who work with internal and external clients and wish to strive for excellence in their work.
Autorenporträt
Josiane Kirchner graduated in Executive Secretarial Studies from the Federal University of Santa Catarina. She has a postgraduate degree in Business Management from Estácio de Sá University. She did the Disney College Programme exchange in 2014/2015, where she took part in intensive training and experienced the Walt Disney management model.