Gebundenes Buch

The Dominant Influence of Marketing in the 21st Century

The Marketing Leviathan

Herausgegeben: Kitchen, Philip J.

Beschreibung

Marketing has become the dominant connecting mode of expression between business and non-business organisations and customers and consumers. However, there are some misgivings about marketing in the 21st century. This volume addresses the positive and negative elements of marketing and questions 'Is marketing a leviathan in today's societies?'

Autor

Fred K. Beard, University of Oklahoma, USA Stephen Brown, University of Ulster, Northern Ireland Shintaro Okazaki, Universidad Autónoma de Madrid, Spain Charles R. 'Ray' Taylor, Villanova University, USA

Produktdetails

• Verlag: Palgrave Macmillan / Palgrave Macmillan UK / Springer Palgrave Macmillan
• Artikelnr. des Verlages: 978-0-230-29683-1
• 2013 edition
• Seitenzahl: 138
• Erscheinungstermin: 16. April 2013
• Englisch
• Abmessung: 218mm x 145mm x 15mm
• Gewicht: 283g
• ISBN-13: 9780230296831
• ISBN-10: 0230296831
• Artikelnr.: 37317747