Broschiertes Buch

The Drivers of Wearable Device Usage

Practice and Perspectives

Herausgegeben: Ernst, Claus-Peter H.

Beschreibung

Thisbook collects multiple research articles studying the factors influencing wearabledevice usage. Based on multiple empirical studies, which research differentkinds of wearable devices such as smartwatches, activity trackers, andsmartglasses, potential drivers of wearable device usage are identified andevaluated. Overall, the book provides novel and important insights for bothpractitioners and academics, highlights their various practical implicationsfor the development and marketing of wearable devices and offers outlooks onfurther research directions.

Autor

Claus-Peter H. Ernst is a professor of information systems and business administration in Frankfurt am Main. He obtained his PhD in business administration at Johannes Gutenberg University Mainz, Germany under the supervision of Prof. Dr. Franz Rothlauf.

Produktdetails

• Progress in IS
• Verlag: Springer / Springer International Publishing / Springer, Berlin
• Artikelnr. des Verlages: 978-3-319-80793-5
• Softcover reprint of the original 1st ed. 2016
• Seitenzahl: 68
• Englisch
• Abmessung: 4mm x 155mm x 235mm
• Gewicht: 135g
• ISBN-13: 9783319807935
• ISBN-10: 3319807935
• Artikelnr.: 53574210