Richard M Perloff

The Dynamics of Persuasion

Communication and Attitudes in the 21st Century

• Broschiertes Buch

Produktbeschreibung

"The eighth edition of The Dynamics of Persuasion again guides readers in understanding the power and limits of persuasion in contemporary society. This edition continues its accessible and detailed illustration of the theoretical underpinnings of persuasive communication through contemporary and relevant examples of persuasion in action. It features coverage of new scholarship on misinformation, health communication, and persuasion effects, including careful attention to persuasion's role in the Covid-19 pandemic. Important issues such as racial injustice, climate change, and barriers to persuading the politically and psychologically polarized also receive a fresh examination. The book brings together classic terms and approaches from earlier editions with new global developments to help readers adopt a more thoughtful perspective on persuasion. The eighth edition is an essential resource for courses in persuasion at the undergraduate and graduate levels within communication studies, psychology, and business programs. Online resources also accompany the text: an Instructor Manual that contains sample syllabi, key terms, chapter outlines, sample discussion questions, and links to relevant news articles and other online resources such as videos; Lecture Slides; and a Testbank. Please visit: www.routledge.com/9781032268187"--

Produktdetails

• Verlag: Taylor & Francis Ltd (Sales)
• 8th edition
• Seitenzahl: 480
• Erscheinungstermin: 30. Juni 2023
• Englisch
• Abmessung: 254mm x 178mm x 25mm
• Gewicht: 844g
• ISBN-13: 9781032268187
• ISBN-10: 1032268182
• Artikelnr.: 69948609

Autorenporträt

Richard M. Perloff, Professor of Communication, Psychology, and Political Science at Cleveland State University, USA, is a nationally recognized scholar of persuasion and psychological perceptions of media. His Dynamics of Persuasion, first published in 1993, has emerged as a major scholarly textbook in the field. His articles on communication theories and psychological perceptions of news have appeared in Communication Theory, Communication Research, and Mass Communication and Society. A dedicated teacher, he has received teaching awards at Cleveland State University.

Inhaltsangabe

Part 1: Foundations 1. Introduction to Persuasion 2. Foundations of
Persuasion 3. Historical, Scientific, and Ethical Foundations Part 2: The
Nature of Attitudes 4. Attitudes: Definition and Structure 5. Attitudes,
Behavior, and the Keys to Persuasion 6. Attitude Functions 7. The Power of
Our Passions: Theory and Research on Strong Attitudes 8. Automatic
Attitudes, Priming, and Prejudice 9. Attitude Measurement Part 3: Changing
Attitudes and Behavior 10. Processing Persuasive Communications 11. "Who
Says It": Charisma, Authority, and the Controversial Milgram Study 12. "Who
Says It": Credibility and Social Attractiveness 13. Fundamentals of the
Message 14. Emotional Message Appeals: Fear and Guilt 15. Cognitive
Dissonance Theory Part 4: Persuasive Communication Contexts 16.
Interpersonal Persuasion 17. Advertising, Marketing, and Persuasion 18.
Health Communication Campaigns