Richard Perloff

The Dynamics of Persuasion

Communication and Attitudes in the Twenty-First Century, International Student Edition

• Broschiertes Buch

Produktbeschreibung

The eighth edition of The Dynamics of Persuasion again guides readers in understanding the power and limits of persuasion in contemporary society.

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Produktdetails

• Verlag: Taylor & Francis
• 8th edition
• Seitenzahl: 480
• Erscheinungstermin: 30. Juni 2023
• Englisch
• Abmessung: 254mm x 178mm x 25mm
• Gewicht: 844g
• ISBN-13: 9781032268187
• ISBN-10: 1032268182
• Artikelnr.: 69948609

Autorenporträt

Richard M. Perloff, Professor of Communication, Psychology, and Political Science at Cleveland State University, USA, is a nationally recognized scholar of persuasion and psychological perceptions of media. His Dynamics of Persuasion, first published in 1993, has emerged as a major scholarly textbook in the field. His articles on communication theories and psychological perceptions of news have appeared in Communication Theory, Communication Research, and Mass Communication and Society. A dedicated teacher, he has received teaching awards at Cleveland State University.

Inhaltsangabe

Part 1: Foundations 1. Introduction to Persuasion 2. Foundations of
Persuasion 3. Historical, Scientific, and Ethical Foundations Part 2: The
Nature of Attitudes 4. Attitudes: Definition and Structure 5. Attitudes,
Behavior, and the Keys to Persuasion 6. Attitude Functions 7. The Power of
Our Passions: Theory and Research on Strong Attitudes 8. Automatic
Attitudes, Priming, and Prejudice 9. Attitude Measurement Part 3: Changing
Attitudes and Behavior 10. Processing Persuasive Communications 11. "Who
Says It": Charisma, Authority, and the Controversial Milgram Study 12. "Who
Says It": Credibility and Social Attractiveness 13. Fundamentals of the
Message 14. Emotional Message Appeals: Fear and Guilt 15. Cognitive
Dissonance Theory Part 4: Persuasive Communication Contexts 16.
Interpersonal Persuasion 17. Advertising, Marketing, and Persuasion 18.
Health Communication Campaigns