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Explores the requirements that various new businesses must meet: the satisfaction of its four primary influencers - its employees, customers, suppliers, and investors - through four fundamental categories - visual, emotional, functional, and financial.

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Produktbeschreibung
Explores the requirements that various new businesses must meet: the satisfaction of its four primary influencers - its employees, customers, suppliers, and investors - through four fundamental categories - visual, emotional, functional, and financial.
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Autorenporträt
Michael E. Gerber is a true legend of entrepreneurship. The editors of INC magazine called him "The World's #1 Small Business Guru." He is Co-founder and Chairman of the Michael E. Gerber Companies?a group of highly unique enterprises dedicated to creating world-class start-ups and entrepreneurs in every industry and economy. The Gerber Companies transforms the way small business owners grow their enterprises and has evolved into an empire over its history of nearly three decades.