A sophisticated analysis of the management consulting sector and the management techniques of consulting firms.Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.
List of figures List of tables Preface and acknowledgements 1. Management consultancy viewed from economic and sociological perspectives Part I. The Mechanisms of the Consulting Market: 2. Why do consulting firms exist and grow? The economics and sociology of knowledge 3. How do supply and demand meet? Competition and the role of social institutions 4. Who is more powerful? Consulting influence and client authority 5. Substitutes or supplements? Internal versus external consulting Part II. The Drivers of Managing a Consulting Firm: 6. Diversified services or niche focus? Strategies of consulting firms 7. Fostering reputation and growth? Marketing consulting services 8. Economics and sociology of knowledge distribution: organizational structure and governance 9. Gaining talent and signaling quality: human resource management Part III. Conclusions: 10. The knowledge economy, management consultancy, and the multitheoretical approach References Index.
List of figures List of tables Preface and acknowledgements 1. Management consultancy viewed from economic and sociological perspectives Part I. The Mechanisms of the Consulting Market: 2. Why do consulting firms exist and grow? The economics and sociology of knowledge 3. How do supply and demand meet? Competition and the role of social institutions 4. Who is more powerful? Consulting influence and client authority 5. Substitutes or supplements? Internal versus external consulting Part II. The Drivers of Managing a Consulting Firm: 6. Diversified services or niche focus? Strategies of consulting firms 7. Fostering reputation and growth? Marketing consulting services 8. Economics and sociology of knowledge distribution: organizational structure and governance 9. Gaining talent and signaling quality: human resource management Part III. Conclusions: 10. The knowledge economy, management consultancy, and the multitheoretical approach References Index.
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