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Bachelor Thesis from the year 2016 in the subject Business economics - Business Management, Corporate Governance, grade: 1,0, Kingston University London (Music), course: BA Music, language: English, abstract: The recording industry is undergoing an economic decline. The new generation needs a business model which supplements the demands of the digital age. This dissertation investigates the consumption of digital music. Rapid development in the digital music market has been led by the growth of online streaming services such as Spotify. Consumers now have the choice to obtain songs from a selection of paid and non-paid legal sources. A perspective concerning digital natives is seen through the theory of access replacing ownership. Consumer group analysis of demands shows that ownership seems to be outdated. Spotify acts as an example to the theory of access. Access and ownership is further examined in this dissertation. These ideas are analysed alongside the economic impact of consumer behaviour in the music industry.