Peggy E Chaudhry, Alan Zimmerman

The Economics of Counterfeit Trade

Governments, Consumers, Pirates and Intellectual Property Rights

• Broschiertes Buch

Produktbeschreibung

The expansion of world trade has brought with it an explosive growth in counterfeit merchandise. Estimates put the world total for counterfeit products at about one half trillion dollars annually, although it is impossible to accurately determine the true size of the counterfeit market. What is known is that this illicit trade has infected nearly every industry from pharmaceuticals to aircraft parts. Software and music piracy are easy targets widely reported in the media. In 2007, the Business Software Alliance (BSA) estimated that 38% of personal computer software installed worldwide was illegal and the losses to the software industry were $48 billion worldwide. The Recording Industry Association of America (RIAA) reported a 58% increase in the seizures of counterfeit CDs. Overall, a wide range of industries agree that there is a severe problem with the protection of intellectual property rights (IPR) throughout the world, yet there have been virtually no attempts to describe all aspects of the problem. This work aims to give the most complete description of various characteristics of the IPR environment in a global context. We believe a holistic understanding of the problem must include consumer complicity to purchase counterfeit products, tactics of the counterfeiters (pirates) as well as actions (or inaction) by home and host governments, and the role of international organizations and industry alliances. This book establishes the full environmental aspects of piracy, describes successful anti-counterfeiting actions and then prescribes measures IPR owners should take to protect their intellectual property.

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Produktdetails

• Verlag: Springer / Springer Berlin Heidelberg / Springer, Berlin
• Artikelnr. des Verlages: 978-3-642-09663-1
• Softcover reprint of hardcover 1st ed. 2009
• Seitenzahl: 212
• Erscheinungstermin: 19. Oktober 2010
• Englisch
• Abmessung: 235mm x 155mm x 12mm
• Gewicht: 323g
• ISBN-13: 9783642096631
• ISBN-10: 3642096638
• Artikelnr.: 33253090

Inhaltsangabe

The Global Growth of Counterfeit Trade.- The Supply of Counterfeit Trade: The Problem Countries.- Modeling the Intellectual Property Rights Environment.- The Demand for Counterfeit Trade: Consumer Complicity.- The Use of Anti-piracy Marketing Techniques to Educate the Consumer.- Changing Trade Policy: The EU and US Bolster Protection of Intellectual Property Rights.- Government and Industry Led Operations to Curb Counterfeit Trade.- The Special Case of China.- Internet Piracy: The Virtual Marketplace for Counterfeit Goods.- Managerial Counterattack: Traditional and Novel Anti-counterfeiting Strategies.- The Future: Will the Piracy Paradox Persist?.

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The Global Growth of Counterfeit Trade.- The Supply of Counterfeit Trade: The Problem Countries.- Modeling the Intellectual Property Rights Environment.- The Demand for Counterfeit Trade: Consumer Complicity.- The Use of Anti-piracy Marketing Techniques to Educate the Consumer.- Changing Trade Policy: The EU and US Bolster Protection of Intellectual Property Rights.- Government and Industry Led Operations to Curb Counterfeit Trade.- The Special Case of China.- Internet Piracy: The Virtual Marketplace for Counterfeit Goods.- Managerial Counterattack: Traditional and Novel Anti-counterfeiting Strategies.- The Future: Will the Piracy Paradox Persist?.

Rezensionen

From the reviews: "This research-based volume not only reviews the history of counterfeiting, estimates the size of the market ... and lists the stakeholders who are harmed, but also documents the way consumers and company managers respond, studies enforcement and IPR organizations, explores some of the social marketing techniques that have been used to discourage the distribution and purchase of counterfeiting, and makes recommendations to producers fighting counterfeit competition. ... the authors' outline of a number of areas for future research, help make this volume an authentic winner." (Mimi Dollinger, Business Horizons, Vol. 52, May-June, 2009)