Barbara Grabiwoda, Bogdan Mroz

The Economics of Digital Shopping in Central and Eastern Europe

• Broschiertes Buch

Produktbeschreibung

This Element outlines the characteristics of Central & Eastern Europe (CEE) digital markets, along with an additional contextual layer investigating online consumer behaviors. It wil analyze the opportunities presented by the digital economy in CEE and provide an actionable outlook for the e-commerce potential within the region's markets.

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Produktdetails

• Elements in the Economics of Emerging Markets
• Verlag: Cambridge University Press
• Seitenzahl: 75
• Erscheinungstermin: 3. März 2022
• Englisch
• Abmessung: 229mm x 152mm x 4mm
• Gewicht: 116g
• ISBN-13: 9781009108447
• ISBN-10: 1009108441
• Artikelnr.: 63117877

Inhaltsangabe

Introduction
1. Systematic literature review of digital innovation in emerging markets of Central and Eastern Europe
2. The rise of digital shopping in CEE countries ¿ a consumer-led transformation
3. Key shopper behaviors and drivers across CEE markets
4. CEE e-commerce market deep dive
5. Key e-commerce trends in CEE
Conclusions.