Andere Kunden interessierten sich auch für
![The Economics of Professional Road Cycling]( "The Economics of Professional Road Cycling")
The Economics of Professional Road Cycling103,99 €![An Exploratory Study On Effective Ways Of Combating Doping In Professional Sports]( "An Exploratory Study On Effective Ways Of Combating Doping In Professional Sports")
An Exploratory Study On Effective Ways Of Combating Doping In Professional Sports17,95 €![Ensuring the Integrity of Electronic Health Records]( "Ensuring the Integrity of Electronic Health Records")
Ensuring the Integrity of Electronic Health Records114,99 €![The Long Road to Stockholm]( "The Long Road to Stockholm")
The Long Road to Stockholm78,99 €![The Long Fix: Solving America's Health Care Crisis with Strategies That Work for Everyone]( "The Long Fix: Solving America's Health Care Crisis with Strategies That Work for Everyone")
The Long Fix: Solving America's Health Care Crisis with Strategies That Work for Everyone24,99 €![Nitrogen Cycling in the Americas: Natural and Anthropogenic Influences and Controls]( "Nitrogen Cycling in the Americas: Natural and Anthropogenic Influences and Controls")
Nitrogen Cycling in the Americas: Natural and Anthropogenic Influences and Controls83,99 €![Guide to the Healthcare Industry]( "Guide to the Healthcare Industry")
Guide to the Healthcare Industry82,99 €
This volume brings together current academic research and knowledge on the economics and management of professional road cycling. Each chapter treats a particular economic aspect of the sport, from organizational structure to marketing, finance, media coverage, labor, strategic behavior, and competitive balance. By discussing the existing research and complementing it with the newest concepts, ideas and data on professional road cycling, this book sets an agenda for further academic research while providing insights for all stakeholders in cycling: governments, cycling's governing bodies, team managers, race organizers, sponsors, media. Furthermore, the unique characteristics of the sport of cycling explored within this text inform broader management and industrial organization research, as they extend analyses of team labor, broadcast revenue generation, and sponsorship financing models.
Revised and updated for the second edition, this volume includes new chapterson women's professional road cycling, the economic impact of hosting major cycling events, and the willingness to pay for professional road cycling events. This book is equally of interest to academic researchers, students studying sports economics, and policy makers, such as race organizers, team managers, and sponsors.
Revised and updated for the second edition, this volume includes new chapterson women's professional road cycling, the economic impact of hosting major cycling events, and the willingness to pay for professional road cycling events. This book is equally of interest to academic researchers, students studying sports economics, and policy makers, such as race organizers, team managers, and sponsors.