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Student-friendly in style and international in scope and relevance, this book provides an accessible introduction to the economics of small business for those with little knowledge of economics.

Produktbeschreibung
Student-friendly in style and international in scope and relevance, this book provides an accessible introduction to the economics of small business for those with little knowledge of economics.
Autorenporträt
Peter Johnson is Emeritus Professor of Business Economics in the Centre for Entrepreneurship at Durham University. He has published a wide range of studies on new and small firms. He has also taught small business economics at undergraduate and postgraduate levels.
Rezensionen
'Peter Johnson's wealth of experience in analysing small firms through an economics lens shines through in this book. It focuses on the key issues, cutting through the swathes of irrelevance that so often characterise entrepreneurship books, so as to produce a clear, crisp and accessible read for students and researchers alike.' - David Storey, Associate Dean Research & Director of Enterprise Group, Centre for Small and Medium Sized Enterprises, Warwick Business School, The University of Warwick
'Peter Johnson's wealth of experience in analysing small firms through an economics lens shines through in this book. It focuses on the key issues, cutting through the swathes of irrelevance that so often characterise entrepreneurship books, so as to produce a clear, crisp and accessible read for students and researchers alike.' - David Storey, Associate Dean Research & Director of Enterprise Group, Centre for Small and Medium Sized Enterprises, Warwick Business School, The University of Warwick