Albert N. Greco (USA Fordham University)

The Economics of the Publishing and Information Industries

The Search for Yield in a Disintermediated World

• Broschiertes Buch

Produktbeschreibung

The Entertainment Industries provides readers with a substantive analysis and detailed overview of the diverse entertainment industries in the U.S.; foreign markets and export issues will also be addressed. It explores managerial, financial, and legal issues and emphasizes the current and changing U.S. and global markets for entertainment goods and services.

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Produktdetails

• Verlag: Taylor & Francis Ltd
• Seitenzahl: 320
• Erscheinungstermin: 19. Dezember 2014
• Englisch
• Abmessung: 224mm x 150mm x 20mm
• Gewicht: 476g
• ISBN-13: 9781138824799
• ISBN-10: 1138824798
• Artikelnr.: 41247244

Autorenporträt

Albert N. Greco is a Professor of Marketing at Fordham University. He has published a variety of books in the publishing field such as The State of Scholarly Publishing and The Book Publishing Industry. His research interests are in the book publishing industry, the scholarly journal industry, marketing and consumer behavior and market demand analysis.

Inhaltsangabe

Introduction
Chapter 1: The Legal and Economic Foundation of Intellectual Property and
Copyrights
Chapter 2: Money Never Sleeps: The Search for Yield in a Disintermediated
World
Chapter 3: Major Marketing and Economic Theories and Issues Impacting the
Newspaper, Magazine, and Book Publishing Industries
Chapter 4: The Economics of the Newspaper Industry
Chapter 5: The Economics of the Magazine Industry
Chapter 6: The Economics of the Book Publishing Industry
Chapter 7: The Information Industries
Chapter 8: Disruption in the Book and Information Industries: the Impact of
the Kirtsaeng Decision on Trade, Educational, Scholarly, and Information
Industry Publishers
Bibliography
Index