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Cash rather than profit has always been the ultimate determinant of whether a business survives. For all businesses that want to avoid a credit crunch this guide will be invaluable. This guide explains the six critical aspects of the effective management of cash and cash flow.

Produktbeschreibung
Cash rather than profit has always been the ultimate determinant of whether a business survives. For all businesses that want to avoid a credit crunch this guide will be invaluable. This guide explains the six critical aspects of the effective management of cash and cash flow.
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Autorenporträt
John Tennent is co-author of The Economist Guide to Business Modelling. He is an accountant, who for the past 20 years has been involved in training and consultancy with firms such as Unilever, BOC, BAE, Kraft, Thomson Corp, Cable & Wireless, BT, St Gobain and EMI.