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The introduction discusses about the background of diversity management of human resources which started in USA during the first world war. The government of the day was in urgent need of employees for the war activities, in order to perform exclusively better than the competitors,the organization need to recruit and select high quality employees for the present and future HR needs. The organization need to be diversified in its human resource management to accommodate the affirmative action and equal employment opportunity. The objectives of the study are;to investigate the effect of affirmative action,equal employment opportunity and diversity management on organizational productivity. The research questions are;to investigate the effect of affirmative action, equal employment opportunity and diversity management on organizational performance.The study will be of importance to management of water companies and other parastal companies, while the scope of the study which will belimited by the employees of water companies in the coastal region.