Raad Al-Nawas, Zeinab Rahim

Broschiertes Buch

The Effect of Gender on the Use of Persuasion

in the English Commercial Advertisements

Beschreibung

This book represents an attempt to investigate the effect of gender on the use of persuasion in English commercial advertisements. A sample of 100 advertisements has been used in tis respect. The data involves 50 male and 50 female advertisements of various topics. The findings have shown significant differences between the male and the female advertisements as far as the use of persuasion is concerned. Such findings can be implemented in various areas of research and English language use.

Autor

Raad Al-Nawas (BA, MA, Ph.D) is a professor of Sociolinguistics, University of Thi Qar, IraqZeinab Raheem is an assistant lecturer of Linguistics and teacher of English, Iraq

Produktdetails

• Verlag: Noor Publishing
• Seitenzahl: 192
• Erscheinungstermin: 22. Februar 2023
• Englisch
• Abmessung: 220mm x 150mm x 12mm
• Gewicht: 304g
• ISBN-13: 9786205634738
• ISBN-10: 6205634732
• Artikelnr.: 67636983