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Social media is a very dynamic ever growing online platform the world has never experienced before. Marketing on the other side is ever changing, traditional marketing strategies have proven that they cannot sustain the optimum growth and reach that marketing professionals want to reach due to its stagnancy, rigidity, and cost implications. Consumer trends and lifestyles are also taking a new route and traditional marketing cannot keep up with the pace. Social media now provides a one-stop-solution where brands, marketers, consumers and can do a lot of activity in just one platform, eg.…mehr

Produktbeschreibung
Social media is a very dynamic ever growing online platform the world has never experienced before. Marketing on the other side is ever changing, traditional marketing strategies have proven that they cannot sustain the optimum growth and reach that marketing professionals want to reach due to its stagnancy, rigidity, and cost implications. Consumer trends and lifestyles are also taking a new route and traditional marketing cannot keep up with the pace. Social media now provides a one-stop-solution where brands, marketers, consumers and can do a lot of activity in just one platform, eg. search, shop, inquire, interact directly with companies, and keep up with companies' updates and activities. Marketers now need to fully understand this platform, customize it to their markets, comprehend customer behavior on this platform and device best strategies to bring results to their brands through this platform.
Autorenporträt
Matlhogonolo Ntekane se graduó en Marketing (con honores) en el ABM University College de Botsuana en colaboración con la Anglia Ruskin University del Reino Unido en 2015. Es un joven profesional del marketing, experto en marketing en redes sociales, emprendedor social, activista juvenil, adicto a Internet y explorador tecnológico.