The Effectiveness of the Internet as a Marketing Tool in Tourism - Krebs, Lorri
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With the ever-increasing number of people accessing the Internet and the explosion of e-commerce world wide, there are considerable implications for the tourism industry. Tourism suppliers are investing in the Internet via web pages, advertising and e- commerce, but what role does the Internet actually play in tourism? Before more money is placed into the 'e-economy', it is important to study the effectiveness of the Internet as a marketing tool in tourism. In order to better address the concerns described above, this research accomplishes several tasks. First, the significance of researching…mehr

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Produktbeschreibung
With the ever-increasing number of people accessing the Internet and the explosion of e-commerce world wide, there are considerable implications for the tourism industry. Tourism suppliers are investing in the Internet via web pages, advertising and e- commerce, but what role does the Internet actually play in tourism? Before more money is placed into the 'e-economy', it is important to study the effectiveness of the Internet as a marketing tool in tourism. In order to better address the concerns described above, this research accomplishes several tasks. First, the significance of researching Internet use within the tourism context is established. Specifically, theories from postmodernism, post-industrialism and post- structuralism are drawn upon as they frame this study. Second, this research explores motivation and decision making within tourism and how the Internet is used during stages of travel preparation, planning and activities. Third, this research explores tourist preferences for novelty and familiarity in three dimensions; travel services, social contact and destination choices, and examines how these are associated with Internet use.
Autorenporträt
Lorri Krebs is an Associate Professor in Geography at Salem State College, Massachusetts where she specializes in community economic development and tourism. She hold a Masters Degree in Geography with an emphasis on ecosystem approaches, parks and protected areas as well as a Ph.D. from the University of Waterloo, Canada.