Andere Kunden interessierten sich auch für
![Brand Equity: Consumer Based Brand Equity In Practice]( "Brand Equity: Consumer Based Brand Equity In Practice")
Brand Equity: Consumer Based Brand Equity In Practice32,99 €![Perceptions And It¿s Influence On Brand Selection: A Case Study]( "Perceptions And It¿s Influence On Brand Selection: A Case Study")
Perceptions And It¿s Influence On Brand Selection: A Case Study30,99 €![Just Good Business: The Strategic Guide to Aligning Corporate Responsibility and Brand]( "Just Good Business: The Strategic Guide to Aligning Corporate Responsibility and Brand")
Just Good Business: The Strategic Guide to Aligning Corporate Responsibility and Brand26,99 €![Analysis of Cultural Differences and their Effects on Marketing Products in the United States of America and Germany with a Focus on Cultural Theories of Hall and Hofstede]( "Analysis of Cultural Differences and their Effects on Marketing Products in the United States of America and Germany with a Focus on Cultural Theories of Hall and Hofstede")
Analysis of Cultural Differences and their Effects on Marketing Products in the United States of America and Germany with a Focus on Cultural Theories of Hall and Hofstede44,99 €![Analysis of the psychological effects of communication policy in consideration of a consumer brand]( "Analysis of the psychological effects of communication policy in consideration of a consumer brand")
Analysis of the psychological effects of communication policy in consideration of a consumer brand52,95 €![Brand Equity: A Consumer Perspective]( "Brand Equity: A Consumer Perspective")
Brand Equity: A Consumer Perspective36,99 €![Effects of Reference Groups and Country of Origin on the Relationship of Service Quality Expectations and Choice of Brands]( "Effects of Reference Groups and Country of Origin on the Relationship of Service Quality Expectations and Choice of Brands")
Effects of Reference Groups and Country of Origin on the Relationship of Service Quality Expectations and Choice of Brands47,95 €
At the turn of the new millennium the fortunes of Nigerian Tribune dwindled,as the quality of our newspapers deteriorated and many of our customers turned to the recently established newspapers in Nigeria.Tribune's brand value fell drastically, as it could not be accessed by some readers nationwide.We decided to renew NIGERIAN TRIBUNE et al,so that our products brand value and perception by the publics would rise again. Hence,we re-positioned our strategy and addressed the brand equity of our firm,by ensuring that companies,individuals and governments at various levels placed their adverts in our dailies.There is a deep interest in the roles of advertisement in revolutionizing brand names, for companies range of products and services offered for sale in the market place. All firms must leverage on utilizing advertising on improving their brands and brand equity. This research work seeks to examine critically the impacts of advertising on brand equity,over a seven year period(20052011), using TRIBUNE as a Case Study. This sound analysis sheds light on the body of literature that exists on the topic and it will be a guide to Marketers,CEOs,Academia,Accountants and every family.