The Effects of Digital Marketing on Micro-Sized Businesses - OBASA, Olorunfemi;YESILADA, Figen
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In light of the International embargo placed on the Turkish Republic of Northern Cyprus (TRNC) for the last 64 years and the economic crisis brought about by the combined effects of the Covid19 pandemic, the failing Turkish lira, the Russia- Ukraine war and the global recession, it is has been essential to research and explore several ways to aid businesses by leveraging digital marketing, especially for MSMEs in the TRNC. This study aims to investigate the effects of digital marketing on micro, small and medium enterprises (MSMEs) with a focus on micro-enterprises and make recommendations on how the business environment can be improved.…mehr

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Produktbeschreibung
In light of the International embargo placed on the Turkish Republic of Northern Cyprus (TRNC) for the last 64 years and the economic crisis brought about by the combined effects of the Covid19 pandemic, the failing Turkish lira, the Russia- Ukraine war and the global recession, it is has been essential to research and explore several ways to aid businesses by leveraging digital marketing, especially for MSMEs in the TRNC. This study aims to investigate the effects of digital marketing on micro, small and medium enterprises (MSMEs) with a focus on micro-enterprises and make recommendations on how the business environment can be improved.
Autorenporträt
Obasa Olorunfemi has been shortlisted for the Youth Citizen Entrepreneurship Competition at the GOI Peace foundation, Stifung Entrepreneurship in Berlin powered by UNESCO, as part of the winners of the Ignite Business Competition, a national runner-up for The Next Titan business competition and an Alumni of the Tony Elumelu Foundation.