The Effects of Self-Referencing on Mood and Information Processing - Mehler, Michael
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Research in the area of attitude change has demonstrated that people can process a persuasive message in a systematic or heuristic manner (Chaiken, 1980). In relation to mood, it has been shown that positive mood increases heuristic processing, whereas negative mood increases systematic processing. In the current study, we were interested in examining one factor that may increase happy people's ability or desire to systematically process a persuasive message, self- referencing. Self-referencing occurs when information is processed by relating it to oneself or one's personal experience. After a…mehr

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Produktbeschreibung
Research in the area of attitude change has demonstrated that people can process a persuasive message in a systematic or heuristic manner (Chaiken, 1980). In relation to mood, it has been shown that positive mood increases heuristic processing, whereas negative mood increases systematic processing. In the current study, we were interested in examining one factor that may increase happy people's ability or desire to systematically process a persuasive message, self- referencing. Self-referencing occurs when information is processed by relating it to oneself or one's personal experience. After a happy, neutral, or sad mood was induced, participants were exposed to a message with either self-referencing or no self-referencing in the content. Participants' attitude change toward the message was then assessed. Results showed that happy participants systematically processed only when the message was self-referencing, supporting our predictions. Results suggest that self-referencing hasa considerable influence on mood and information processing and can serve as a motivational factor that increases happy people's desire to systematically process a persuasive message.
Autorenporträt
Michael Mehler earned his Master's Degree in Experimental Psychology from San Jose State University in 2009. He previously attended Fort Lewis College in Durango, Colorado, where he again focused on psychological research. He currently resides in Philadelphia, Pennsylvania, as a Research Associate for an international cancer center.