Changchun Xuan

Broschiertes Buch

The Effects of Social Media Advertising in China

Theory, Practices and Implications

Beschreibung

The book aims to evaluate social media users' attitude towards social media advertising in mainland China.

Autor

Changchun Xuan received his Doctor of Arts in Advertising from School of Journalism and Communication, Xiamen University and is currently an assistant professor there. His research interests focus on the effects of new media advertising and cross-cultural communication.

Produktdetails

• Verlag: Routledge
• Seitenzahl: 150
• Erscheinungstermin: 27. Mai 2024
• Englisch
• Abmessung: 234mm x 156mm x 8mm
• Gewicht: 240g
• ISBN-13: 9781032316192
• ISBN-10: 1032316195
• Artikelnr.: 70351921