The Emerald Handbook of Multi-Stakeholder Communication
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The Emerald Handbook of Multi-Stakeholder Communication gathers an international, multidisciplinary team of experts to explore effective brand messaging for multiple stakeholders, utilizing a diverse array of theoretical and methodological approaches that cumulatively present an up-to-date overview of the whole field.

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Produktbeschreibung
The Emerald Handbook of Multi-Stakeholder Communication gathers an international, multidisciplinary team of experts to explore effective brand messaging for multiple stakeholders, utilizing a diverse array of theoretical and methodological approaches that cumulatively present an up-to-date overview of the whole field.
Autorenporträt
Pantea Foroudi, PhD, MSc, MA, BA, is Programme Leader and Lecturer in Marketing and Branding at The Middlesex Business School, UK. Bang Nguyen, PhD, is Professor at the Center for Innovation and Entrepreneurship, Shanghai University, China. Currently, he also serves as Adjunct Professor and DBA supervisor at emlyon Business School, France. T. C. Melewar is Professor of Marketing and Strategy and the Head of Department at the Business School, Middlesex University London, UK.