Andere Kunden interessierten sich auch für
![New Media Analysis: The Effects of Peer Influence and Personality Characteristics through the Stages of Trial, Adoption, and Continued Use]( "New Media Analysis: The Effects of Peer Influence and Personality Characteristics through the Stages of Trial, Adoption, and Continued Use")
New Media Analysis: The Effects of Peer Influence and Personality Characteristics through the Stages of Trial, Adoption, and Continued Use60,99 €![Analysis of the Emergence of Transnational Terrorism in Southeast Asia]( "Analysis of the Emergence of Transnational Terrorism in Southeast Asia")
Analysis of the Emergence of Transnational Terrorism in Southeast Asia61,99 €![The Future of the Afghan Model: Unconventional Application of Conventional Counterland Doctrine]( "The Future of the Afghan Model: Unconventional Application of Conventional Counterland Doctrine")
The Future of the Afghan Model: Unconventional Application of Conventional Counterland Doctrine61,99 €![United States-China-India Relationship: An Analysis of the Emergence of a Strategic Triangle]( "United States-China-India Relationship: An Analysis of the Emergence of a Strategic Triangle")
United States-China-India Relationship: An Analysis of the Emergence of a Strategic Triangle60,99 €![Looking Skyward: The Emergence of an Airminded Culture in the U.S. Army]( "Looking Skyward: The Emergence of an Airminded Culture in the U.S. Army")
Looking Skyward: The Emergence of an Airminded Culture in the U.S. Army61,99 €![Considerations for the Maneuver Commander: Could the Emergence of Unmanned Aerial Vehicles Spell the Demise of the Army's Rah-66 Comanche in the Armed]( "Considerations for the Maneuver Commander: Could the Emergence of Unmanned Aerial Vehicles Spell the Demise of the Army's Rah-66 Comanche in the Armed")
Considerations for the Maneuver Commander: Could the Emergence of Unmanned Aerial Vehicles Spell the Demise of the Army's Rah-66 Comanche in the Armed60,99 €![Interagency Role Model: Adopting the Military's Salient Characteristics]( "Interagency Role Model: Adopting the Military's Salient Characteristics")
Interagency Role Model: Adopting the Military's Salient Characteristics60,99 €
New Media is defined not by the technology that it is based on but rather on individual level attributes that contribute to the development of new artifacts, practices and social arrangements. However, existing technology adoption models tend to stress technology and organizational level attributes over such individual level characteristics. This suggests that new models are required in order to fully capture how the New Media adoption process works. We are moving away from organizational and technology adoption focus and towards an individual and content adoption focus. A review of existing technology acceptance models reveals that the content provided by these systems is often not considered by these models. A qualitative analysis of 80 in-depth semi-structured interviews revealed that it is the content which often drives the trial, use, adoption, and diffusion of New Media systems. A new way of thinking, focusing on individual and content adoption, leads to the emergence of a Content Acceptance Model (CAM): new thoughts regarding the trial, adoption, and usage of New Media.