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The book captures the new reality in Africa brought about by the emergence and use of indigenous languages in mass media communication. African countries and other developing countries of the world have witnessed an exponential growth of mass media usage especially the radio. Of interest though, is that since the liberalization of airwaves and the migration from analogue to digital broadcasting, many countries have witnessed an increase in the number of television station. In Kenya for instance, this book analyses how the vernacular television stations have facilitated development of the rural areas. The book is written in a concise language that makes it an easy read for both academicians and non-academicians alike and where possible the author has included illustrations to make some points clearer. Where data from external source is used, the author has made efforts to acknowledge the sources. The author concludes that more research work need to be undertaken to identify how the use of the social media can be tapped to influence development. This is because the penetration of the mobile phone technology in many countries has enhanced access and versatility in their usage.