The Empathy Edge - Ross, Maria
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Furious customers? Missed deadlines? Failed products? The problems your business faces may stem from a single issue: lack of empathy. In this practical playbook for organizations of all types, Maria Ross pairs her knowledge as a branding expert with proven research and fascinating stories from executives, changemakers, and community leaders to prove that empathy is great for business-and may transform you at a personal level, too. Ross shows why your business needs to cultivate more empathy now, and shares the habits and traits of leaders who foster more productivity and loyalty. She gives…mehr

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Produktbeschreibung
Furious customers? Missed deadlines? Failed products? The problems your business faces may stem from a single issue: lack of empathy. In this practical playbook for organizations of all types, Maria Ross pairs her knowledge as a branding expert with proven research and fascinating stories from executives, changemakers, and community leaders to prove that empathy is great for business-and may transform you at a personal level, too. Ross shows why your business needs to cultivate more empathy now, and shares the habits and traits of leaders who foster more productivity and loyalty. She gives practical tips, big and small, for how to align your mission with your values and hire the right people, cultivating a more innovative workplace culture. Finally, she gives you the goods on building your brand in an authentic and proactive way, and shows how doing so results in happier customers, market-leading offerings, and increased profits.
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Autorenporträt
Maria Ross, Empathy Advocate, Keynote/Workshop Speaker, Author, and Podcaster Maria Ross is a speaker, facilitator, author, and empathy advocate who believes cash flow, creativity, and compassion are not mutually exclusive. She's spent decades helping forward-thinking leaders and teams connect and engage through empathy to accelerate growth and impact. Maria has authored multiple books, including her most recent title, The Empathy Dilemma: How Successful Leaders Balance Performance, People, and Personal Boundaries, and also hosts The Empathy Edge podcast. Maria understands the power of empathy on the brand and personal levels: In 2008, shortly after launching her business, she suffered a ruptured brain aneurysm that almost killed her and inspired her memoir, Rebooting My Brain. In it, she explores the critical importance of empathy in healing and overcoming adversity. Her next book The Empathy Dilemma: How Successful Leaders Balance Performance, People, and Personal Boundaries, arrives on shelves in Fall 2024. Maria has appeared in many prominent media outlets, including MSNBC, NPR, Wisdom from the Top with Guy Raz (NPR), Forbes.com, ABC News, Entrepreneur and Thrive Global. She has spoken to audiences ranging from TEDx to The New York Times to Salesforce to The 3% Conference. Her thought leadership writing has appeared in multiple publications including Entrepreneur.com, Newsweek, and Huffington Post. Maria lives in the San Francisco Bay Area with her husband, young son, and rescue mutt and serves clients worldwide.