Carlos Gil

The End of Marketing

Humanizing Your Brand in the Age of Social Media

• Gebundenes Buch

Produktbeschreibung

Marketing as we know it is dead. Learn how to spend less time reaching only a limited number of followers and build more time listening to what's relevant to customers, clients and your community.

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Produktdetails

• Verlag: Kogan Page
• 2nd edition
• Seitenzahl: 288
• Erscheinungstermin: 26. Oktober 2021
• Englisch
• Abmessung: 216mm x 140mm x 24mm
• Gewicht: 485g
• ISBN-13: 9781398601369
• ISBN-10: 1398601365
• Artikelnr.: 60907142

Autorenporträt

Carlos Gil is based in Jacksonville, Florida and is an international keynote speaker and award-winning digital storyteller with over a decade of experience leading social media strategy for global brands. Gil's work is featured by Social Media Examiner, Inc. and Entrepreneur Magazine in addition to dozens of trade publications. As a social media consultant, Gil has worked with notable Fortune 500 clients, including Hertz, DocuSign, Western Union, Fiverr, Kay Jewelers and Green Dot Bank. As an influencer, Gil has been hired for campaigns in partnership with Nationwide Insurance, Facebook, Snapchat, MGM Resorts, Southwest Airlines and WeWork.

Inhaltsangabe

Chapter
01: Marketing is dead; Chapter
02: Stranded in a digital ocean; Chapter
03: How to be savage AF
like Randy; Chapter
04: Don't be mad at Facebook
You just suck at marketing; Chapter
05: Swipe right
Sales and marketing is no different from finding your match on Tinder; Chapter
06: Growth hacking your way to greatness; Chapter
07: The celebrity effect
Key lessons marketers need to learn from A
list celebrities; Chapter
08: Transforming your advocates into the faces of your brand; Chapter
09: Bringing it all together; Chapter
10: The power of personality and persuasion; Chapter
11: Judgment day
The battle of AI versus humans; Chapter
12: As social media evolves, marketers must evolve or die; Chapter
13: Marketing in a post
pandemic society

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• • Chapter - 01: Marketing is dead;
  • Chapter - 02: Stranded in a digital ocean;
  • Chapter - 03: How to be savage AF - like Randy;
  • Chapter - 04: Don't be mad at Facebook - You just suck at marketing;
  • Chapter - 05: Swipe right - Sales and marketing is no different from finding your match on Tinder;
  • Chapter - 06: Growth hacking your way to greatness;
  • Chapter - 07: The celebrity effect - Key lessons marketers need to learn from A-list celebrities;
  • Chapter - 08: Transforming your advocates into the faces of your brand;
  • Chapter - 09: Bringing it all together;
  • Chapter - 10: The power of personality and persuasion;
  • Chapter - 11: Judgment day - The battle of AI versus humans;
  • Chapter - 12: As social media evolves, marketers must evolve or die;
  • Chapter - 13: Marketing in a post-pandemic society

Rezensionen

"Carlos Gil is a marketing visionary who I am proud to call a "friend." His book is in a league of its own." Jeff "Ja Rule" Atkins, Rapper, Entrepreneur