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The unenlightened organization invests too much attention to trends in the external environment and what competitors or other organizations are doing. The enlightened organization invests more in developing new and unique capabilities that enable it to actually shape, rather than respond to, forces in the external environment. "The Enlightened Enterprise" integrates principles from a diverse set of domains, including the physical sciences, behavioral psychology, and organization effectiveness to create a conceptual blueprint for the successful enterprise of the future.
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