William E. Heinecke

The Entrepreneur

25 Golden Rules for the Global Business Manager
With Jonathan Marsh

• Broschiertes Buch

Produktbeschreibung

This revised edition of the best-selling book The Entrepreneur includes four new chapters that are relevant to today's entrepreneurs and marketplace.is essential reading for anyone who wants to know what it takes to be a successful entrepreneur. Business veteran Bill Heinecke presents 25 Golden Rules that include setting goals, trusting intuition, becoming a leader, developing contacts, and being prepared for anything.

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Written in a lively and practical style that will be of great interest to budding and blooming entrepreneurs.
_ The rules covered in this book are applicable to any entrepreneur around the world.

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Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.

Produktdetails

• Verlag: Wiley & Sons
• 1. Auflage
• Seitenzahl: 256
• Erscheinungstermin: 30. Mai 2003
• Englisch
• Abmessung: 229mm x 152mm x 17mm
• Gewicht: 500g
• ISBN-13: 9780470820988
• ISBN-10: 0470820985
• Artikelnr.: 11469054

Autorenporträt

William E. Heinecke, CEO The Minor Group, Thailand, founded Minor Holdings in 1967, nearly three decades later it has grown into The Minor Group, spanning more than thirty companies. He was also a two-time past president of the American Chamber of Commerce, Thailand; sat on the Prime Minister's Foreign Investment Advisory Council, and accompanied several official Thailand government missions to America and Europe. Jonathan Marsh has worked as a journalist in the UK, Hong Kong, Bangkok, New York and Sydney. Based in Thailand in 1997, he had a front row seat of the economic crisis that started in Bangkok and swept through Asia. He currently edits a personal investment magazine in Hong Kong. Richard Neville, the Chief Financial Officer for the Minor Food Group, contributed material about "The Pizza Wars" for Chapters 21 and 22.

Inhaltsangabe

Preface xi
Introduction 1
Find a Vacuum and Fill it 17
Do Your Homework 29
You Won't be Committed if You're not Having Fun 39
Work Hard, Play Hard 47
Work with Other People's Brains 55
Set Goals (but go easy on the "Vision" thing) 65
Trust Your Intuition 73
Reach for the Sky (at least once) 83
Learn to Sell 93
Become a Leader 103
Recognize a Failure and Move on 113
Make the Most of Lucky Breaks 123
Embrace Change as a Way of Life 131
Develop Your Contacts 143
Use Your Time Wisely 153
Measure for Measure 161
Don't Put up with Mediocrity 173
Chase Quality, Not Dollars 183
Act Quickly in a Crisis 191
After a Fall, Get Back in the Saddle Quickly 201
Fight the Good Fight (especially those that you can win): Pizza Wars - Act
I 213
People Build Brands, Brands do not Build People: Pizza Wars - Act II 223
Be Prepared for Anything: The September 11 Rule 237
Reinvent Yourself: Onwards and Upwards 247
Be Content 263
Chronology 273
Bibliography 277
Index 279