What do Mark Cuban, Steve Case, Sanjay Gupta, Donna Shalala, and Christina Aguilera all have in common? They are all Junior Achievement alumni who developed an entrepreneurial attitude about their life's work! In this landmark book, Larry Farrell, the world's most experienced authority on researching and teaching entrepreneurship, has partnered with JA to bring their combined vast experience directly to you. In The Entrepreneurial Attitude, Farrell reveals his latest research on the four fundamental practices of the world's greatest entrepreneurs: Sense of Mission, Customer/Product Vision,…mehr
What do Mark Cuban, Steve Case, Sanjay Gupta, Donna Shalala, and Christina Aguilera all have in common? They are all Junior Achievement alumni who developed an entrepreneurial attitude about their life's work! In this landmark book, Larry Farrell, the world's most experienced authority on researching and teaching entrepreneurship, has partnered with JA to bring their combined vast experience directly to you. In The Entrepreneurial Attitude, Farrell reveals his latest research on the four fundamental practices of the world's greatest entrepreneurs: Sense of Mission, Customer/Product Vision, High-Speed Innovation, and Self-Inspired Behavior. He then brings those proven practices to life through interviews with seventy high-achieving JA alumni across 35 countries including AOL founder Steve Case, CNN medical correspondent Sanjay Gupta, British MP David Lammy, Hong Kong biotech entrepreneur Eric Chen, social entrepreneur Fernando Tamayo in Peru, non-profit pioneer Sheikha Hessa al-Khalifa in Bahrain, Journalist Adedayo Fashanu in Nigeria, and President of the Clinton Foundation Donna Shalala. This powerful combination illustrates for the first time that having an entrepreneurial attitude is the key to success in any career in any field: a business start-up or a large corporation, social enterprise, the traditional professions, government, or even the arts. Farrell also provides application planning exercises, helping you to apply the entrepreneurial basics to your own chosen field.Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.
Larry C. Farrell founded The Farrell Company, a global firm that has trained more than six million people in entrepreneurship at universities, companies and in government projects. His company has served clients ranging from IBM, American Express, Citibank, and Coca-Cola to the Confederation of Indian Industry, Africa Partnership for Economic Development, and China Vocational Education Association. He lives with his wife Sylvia in Virginia and Arizona. Visit his website at: www.TheSpiritOfEnterprise.com. Foreword by Asheesh Advani, President and CEO of JA Worldwide, which has been delivering cutting-edge, experiential learning in the field of entrepreneurship for more than a century. With offices in more than 100 countries and a worldwide network of over 400,000 volunteers, JA reaches more than 10 million young people annually. www.jaworldwide.org >
Inhaltsangabe
Foreword: Asheesh Advani, CEO, JA Worldwide Acknowledgments Introduction: Getting the Entrepreneurial Attitude -- Why It's So Important for Young People in Today's Global Economy Part 1: The Four Fundamental Practices of the World's Great Entrepreneurs Chapter 1: Sense of Mission -- Creating an Entrepreneurial Strategy and Culture Chapter 2: Customer/Product Vision -- My Customer, My Product, My Self-Respect Chapter 3: High-Speed Innovation -- The Necessity to Invent, the Freedom to Act Chapter 4: Self-Inspired Behavior -- Love What You Do and Get Very Good At Doing It Chapter 5: What's Really Required -- The Three Requirements Part 2: JA's Seven Competencies: The Entrepreneurial Attitude in Action Chapter 6: Goal Orientation and Initiative: Having a Self-Starting Nature and Proactive Approach Chapter 7: Leadership and Responsibility: Taking Ownership of a Project, Group, or Task Chapter 8: Creativity: Engaging Imagination to Create and Innovate Chapter 9: Teamwork: Cooperating and Working with Others to Achieve a Common Goal Chapter 10: Perseverance: Completing Tasks and Goals Despite Difficulties or Delays Chapter 11: Resourcefulness: Observing Situations and Skillfully Addressing Difficulties Chapter 12: Self-Efficacy: Having Belief or Confidence in Your Ability to Succeed Conclusion: The Entrepreneurial Attitude -- Doing Something Great With Your Life! Applications: My Entrepreneurial Start-Up Action Plan Index
Foreword: Asheesh Advani, CEO, JA Worldwide Acknowledgments Introduction: Getting the Entrepreneurial Attitude -- Why It's So Important for Young People in Today's Global Economy Part 1: The Four Fundamental Practices of the World's Great Entrepreneurs Chapter 1: Sense of Mission -- Creating an Entrepreneurial Strategy and Culture Chapter 2: Customer/Product Vision -- My Customer, My Product, My Self-Respect Chapter 3: High-Speed Innovation -- The Necessity to Invent, the Freedom to Act Chapter 4: Self-Inspired Behavior -- Love What You Do and Get Very Good At Doing It Chapter 5: What's Really Required -- The Three Requirements Part 2: JA's Seven Competencies: The Entrepreneurial Attitude in Action Chapter 6: Goal Orientation and Initiative: Having a Self-Starting Nature and Proactive Approach Chapter 7: Leadership and Responsibility: Taking Ownership of a Project, Group, or Task Chapter 8: Creativity: Engaging Imagination to Create and Innovate Chapter 9: Teamwork: Cooperating and Working with Others to Achieve a Common Goal Chapter 10: Perseverance: Completing Tasks and Goals Despite Difficulties or Delays Chapter 11: Resourcefulness: Observing Situations and Skillfully Addressing Difficulties Chapter 12: Self-Efficacy: Having Belief or Confidence in Your Ability to Succeed Conclusion: The Entrepreneurial Attitude -- Doing Something Great With Your Life! Applications: My Entrepreneurial Start-Up Action Plan Index
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