Today's journalism and communication students need the tools to develop and maintain their own media businesses and freelance careers. The Entrepreneurial Journalist's Toolkit provides a solid foundation of multimedia journalism and also teaches readers to create solid business plans and develop funding proposals while maintaining high legal and ethical standards.
Today's journalism and communication students need the tools to develop and maintain their own media businesses and freelance careers. The Entrepreneurial Journalist's Toolkit provides a solid foundation of multimedia journalism and also teaches readers to create solid business plans and develop funding proposals while maintaining high legal and ethical standards.Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.
Sara Kelly, Ed.D., is chair of the Department of Journalism, Film and Entertainment Arts at National University in San Diego, where she serves as lead faculty for the BA in Digital Journalism and adviser to the online student newspaper, The National University Herald (thenuherald.com). Kelly also holds an MBA and an MFA. While at NU, she has helmed programs in journalism and strategic communications, as well as the integrated marketing communication specialization of the MBA. Previously, Kelly served as the longtime executive editor of the Philadelphia Weekly and the editor of InPittsburgh Newsweekly. Her professional publications include Salon, Mother Jones, The New York Times Book Review, Men's Health, Town and Country, and Utne Reader.
Inhaltsangabe
Preface Chapter 1. Journalism's New Frontier Chapter 2. Build on Tradition Chapter 3. A Converged World Chapter 4. Tools are Tools Chapter 5. Find your own Way Chapter 6. Entrepreneurial Fundamentals Chapter 7. Don't Forget the Story Chapter 8. Find your Tendencies Chapter 9. Content and Distribution Chapter 10. Brand and Market Yourself Chapter 11. Create and Manage Online Communities Chapter 12. Strategic Planning and Management
Preface Chapter 1. Journalism's New Frontier Chapter 2. Build on Tradition Chapter 3. A Converged World Chapter 4. Tools are Tools Chapter 5. Find your own Way Chapter 6. Entrepreneurial Fundamentals Chapter 7. Don't Forget the Story Chapter 8. Find your Tendencies Chapter 9. Content and Distribution Chapter 10. Brand and Market Yourself Chapter 11. Create and Manage Online Communities Chapter 12. Strategic Planning and Management
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