The Entrepreneurial Nutritionist - King, Kathy
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The Entrepreneurial Nutritionist gives practical advice on how to start and grow a private practice or consulting business. Timely topics covered include service marketing, consulting on the Web, new ethical and legal problems, ownership issues, and how to create your retirement. The book presents strategies from top nutrition entrepreneurs. An additional feature: 44 pages of sample business forms and sample contracts, letters of agreement, promotion letters, and legal forms. This edition includes results of the first-ever worldwide survey of entrepreneurial dietitians, conducted by the…mehr

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Produktbeschreibung
The Entrepreneurial Nutritionist gives practical advice on how to start and grow a private practice or consulting business. Timely topics covered include service marketing, consulting on the Web, new ethical and legal problems, ownership issues, and how to create your retirement. The book presents strategies from top nutrition entrepreneurs. An additional feature: 44 pages of sample business forms and sample contracts, letters of agreement, promotion letters, and legal forms. This edition includes results of the first-ever worldwide survey of entrepreneurial dietitians, conducted by the author?approximately 1,335 dietetics professionals were surveyed on how much it cost to get started, what they charge for various services, and their most successful marketing ideas. New case studies by top practitioners are also included.
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Autorenporträt
Kathy King has been an entrepreneur since 1972 when she started her private practice specializing in outpatient counseling. She has counseled over 6,000 patients as well as consulted for sports teams, a dialysis center, drug rehab programs, spas and food companies. Kathy hosted her own nationally syndicated radio talk show in 1989 and has authored nine books. Her company, Helm Publishing, publishes books and self-study courses for the continuing education of dietitians and nurses.