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The Art of War by Sun Tzu has been a much-studied work of military strategy for hundreds of years, influencing great leaders in all walks of life. Here, respected business journalist Mark Smith applies the lessons to the role of the entrepreneur by showing how the axioms of General Sun Tzu apply to business and other ventures to develop strategies for long-term success.

Produktbeschreibung
The Art of War by Sun Tzu has been a much-studied work of military strategy for hundreds of years, influencing great leaders in all walks of life. Here, respected business journalist Mark Smith applies the lessons to the role of the entrepreneur by showing how the axioms of General Sun Tzu apply to business and other ventures to develop strategies for long-term success.
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Autorenporträt
Mark Smith is an experienced business and technology journalist who has written for a variety of magazines and news sites around the world, including Forbes, the Guardian, the BBC and the Daily Telegraph. His topics of interest include digital marketing technology, SMEs, start-ups and entrepreneurship.