The Era of Chinese Multinationals - Casanova, Lourdes;Miroux, Anne
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Chinese multinationals have grown in size and increased their global presence dramatically over the last decade. They have emerged as formidable competitors for western incumbents. These firms have instigated profound changes, such as displaced trade and investment flows, new business models, and the emergence of a new geography of global innovation. In a single volume, The Era of Chinese Multinationals captures the forces driving the disruptive growth of Chinese multinational corporations. Following a presentation of the surge of Chinese companies, the book turns to corporate characteristics…mehr

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Produktbeschreibung
Chinese multinationals have grown in size and increased their global presence dramatically over the last decade. They have emerged as formidable competitors for western incumbents. These firms have instigated profound changes, such as displaced trade and investment flows, new business models, and the emergence of a new geography of global innovation. In a single volume, The Era of Chinese Multinationals captures the forces driving the disruptive growth of Chinese multinational corporations. Following a presentation of the surge of Chinese companies, the book turns to corporate characteristics of those firms and how they compare with western multinationals in terms of revenues, profits, branding, and business strategy. The book uses data and case studies to depict the relevant issues with the goal of providing insights to global executives on collaborating and competing with Chinese companies.
Autorenporträt
Lourdes Casanova, a Senior Lecturer and Academic Director of the Emerging Markets Institute at the Samuel Curtis Johnson Graduate School of Management at Cornell University, formerly at INSEAD, specializes in international business with a focus on emerging markets multinationals. She was voted in 2014 as one of the 50 most influential Iberoamerican intellectuals by Esglobal. A Fulbright Scholar with a Masters degree from the University of Southern California and a PhD from the University of Barcelona, she has been a visiting professor at Haas School of Business at the University of California at Berkeley, the Judge Business School at University of Cambridge, and at the Latin American Centre at the University of Oxford, University of Zurich, and Universidad Autónoma de Barcelona.Anne Miroux is Faculty Fellow at the Emerging Market Institute, Johnson School of Business at Cornell University. She has over thirty years of experience in international trade and finance. She began her career in the United Nations Centre on Transnational Corporations in New-York where she was involved in the negotiations on the UN Code of Conduct on Transnational Corporations. In the mid-1980s she joined the United Nations Conference on Trade and Development (UNCTAD) where she specialized in particular on issues related to developing country debt, foreign direct investment and transnational corporations, and technology and innovation policies. For several years she led the organization's work on Foreign Direct Investment (FDI) statistics and directed the World Investment Reports (WIR), the United Nations flagship report on FDI and transnational corporations. She served as the Editor of the UN Transnational Corporations Journal.Anne Miroux has an MBA from HEC - Ecole des Hautes E

tudes Commerciales (Jouy-en-Josas, France) and a diploma from IEP (Institut d'Etudes Politiques - Paris). She holds a PHD in Economics from University of Paris I - Sorbonne.