The Essential Marketing and Advertising Dictionary - Rosenberg, Jerry
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Rev. and updated ed. of: Dictionary of marketing and advertising. c1995.

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Produktbeschreibung
Rev. and updated ed. of: Dictionary of marketing and advertising. c1995.
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Autorenporträt
Dr. Jerry M. Rosenberg (New Jersey) received his Ph.D. from New York University. He is a professor at Rutgers University's Business School in New Jersey and the author of 28 books. Dr. Rosenberg is also the primary business consultant to the Oxford English Dictionary.