The European Corporation
Strategy, Structure, and Social Science
Herausgeber: Mayer, Michael
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The book contributes to contemporary academic debates on relativism and universalism by proposing a middle-way based on a boundedly-generalizing social science. For policy-makers, it suggest the possibility of steady economic convergence independent of radical and external pressure and sensitive to other aspects of national social structures. For business decision-makers, it offers a more positive model of diversification, especially conglomerate diversification, as well as a new networked organization appropriate to the demands of today's knowledge economy.
This book examines the evolving strategies and structure of large European firms in comparative and historical context. Although European corporations still differ in terms of ownership and management, they are adopting increasingly similar organizational structures and diversification strategies. The authors explain recent corporate developments by extending Alfred Chandler's original model of strategy and structure to include conglomerate diversification and the more integrated 'networked multidivisional' structure.
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