The Evolution and Social Impact of Video Game Economics

Herausgeber: Hart, Casey B.

• Gebundenes Buch

Produktbeschreibung

This bookexamines how the video game industry's economic strategies have changed over the past decade (2006-2016) from a media effects and game design perspective. It also features discussions and analyses on the social impact of these changes and how consumers have reacted to evolving marketing and design strategies.

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Produktdetails

• Studies in New Media
• Verlag: Lexington Books
• Seitenzahl: 182
• Erscheinungstermin: 13. Juli 2017
• Englisch
• Abmessung: 235mm x 157mm x 15mm
• Gewicht: 425g
• ISBN-13: 9781498543415
• ISBN-10: 1498543413
• Artikelnr.: 48327510

Autorenporträt

Casey B. Hart is associate professor in the Department of Mass Communication at Stephen F. Austin State University.

Inhaltsangabe

Contents Introduction Casey Hart 1."Show me the money!" - Shifting Fields
of Capital in the Global Game Industry Casey O'Donnell 2.Nintendo's Retro
Revolution: Commodified Nostalgia and the Virtual Console Steve Cuff and
Christopher Terry 3.Business Models, Planned Obsolescence, Externalities:
Examining the Virtual Hand of the Video Game Industry Mark D. Cruea
4.Prestige: A Cyclical Act for Consumer Control Brent Kice 5.Free-to-play?
Considering the interaction of functional factors in video game design
influencing the economic effectiveness of microtransactions Casey Hart
6.P(l)aying Pretty: Consuming Fairy Tales and Device Applications Emma
Whatman 7.Playing with and against Microtransactions: The Discourses of
Microtransactions Acceptance and Rejection in Mainstream Video Games Jan
velch 8.Smart Players and Happy Consumers: Effects of Game Characteristics
and Player Emotional Experiences on in-App Ad Responses Hsuan-Yi Chou and
Shaojung Sharon Wang 9.Gold Farming in China-and in Western Academia,
Journalism, and Fiction Bjarke Liboriussen About the Editor and
Contributors