The book highlights how creative entrepreneurs saved the Hollywood studios in the 1970's by making the calculated blockbuster, consisting of key replicable markers of success, Hollywood's preeminent business model. Scholars of film studies, screenwriting, and popular culture will find this book of particular interest.
The book highlights how creative entrepreneurs saved the Hollywood studios in the 1970's by making the calculated blockbuster, consisting of key replicable markers of success, Hollywood's preeminent business model. Scholars of film studies, screenwriting, and popular culture will find this book of particular interest.Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.
Table of Contents Foreword Introduction Section I Chapter 1: Historical Evolutionary Path to the Modern Blockbuster Chapter 2: The Evolving Definitions of a Blockbuster and its Markers Chapter 3: Evolution of Marketing and Promotion for the Modern Blockbuster Chapter 4: The Evolution of Release and Distribution: Predicting Success and Challenging the Goldman Aphorism Chapter 5: Creative Entrepreneurship: The Evolving Challenges for Hollywood¿s Historical Institutionalism Section II Chapter 6: The Godfather Chapter 7: Jaws Chapter 8: Star Wars Chapter 9: E.T. The Extra-Terrestrial Chapter 10: Back to the Future Section III Chapter 11: Transmedia Economy: The Evolving Relationship between Content, Commodity and Audience Chapter 12: Netflix Conclusion Bibliography About the Author
Table of Contents Foreword Introduction Section I Chapter 1: Historical Evolutionary Path to the Modern Blockbuster Chapter 2: The Evolving Definitions of a Blockbuster and its Markers Chapter 3: Evolution of Marketing and Promotion for the Modern Blockbuster Chapter 4: The Evolution of Release and Distribution: Predicting Success and Challenging the Goldman Aphorism Chapter 5: Creative Entrepreneurship: The Evolving Challenges for Hollywood¿s Historical Institutionalism Section II Chapter 6: The Godfather Chapter 7: Jaws Chapter 8: Star Wars Chapter 9: E.T. The Extra-Terrestrial Chapter 10: Back to the Future Section III Chapter 11: Transmedia Economy: The Evolving Relationship between Content, Commodity and Audience Chapter 12: Netflix Conclusion Bibliography About the Author
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