In this book Paul Geroski explains in a refreshingly clear style how markets develop. In particular he stresses how the early evolution of markets can significantly shape their later development and structure. His purpose is to show how a good grasp of economics can improve managers' business and investment decisions.
In this book Paul Geroski explains in a refreshingly clear style how markets develop. In particular he stresses how the early evolution of markets can significantly shape their later development and structure. His purpose is to show how a good grasp of economics can improve managers' business and investment decisions.
Paul Geroski was a leading economist who has taught economics to business school students, managers, and executives at the London Business School and was Deputy Chairman of the Competition Commission.
Inhaltsangabe
1: Introduction 2: Where do new technologies come from? 3: The structure of new markets 4: Developing the new product design 5: The growth of the market 6: Into the future
1: Introduction 2: Where do new technologies come from? 3: The structure of new markets 4: Developing the new product design 5: The growth of the market 6: Into the future
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