The Evolving Sales Engineer - Levine, Edward S.
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Traditionally, Sales and Systems Engineers (SEs) have been expected to simply provide technical information related to the sales efforts of their account managers. Now, SEs are expected to be technical experts plus: be perceived as consultative contributors to the sales process, connect technical features to business drivers and pain points, succeed with managers and executives, earn "a place at the table" where strategic conversations occur, tailor presentations based on attendees' titles, personality traits and anticipated concerns, handle the most common and challenging objections, identify…mehr

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Produktbeschreibung
Traditionally, Sales and Systems Engineers (SEs) have been expected to simply provide technical information related to the sales efforts of their account managers. Now, SEs are expected to be technical experts plus: be perceived as consultative contributors to the sales process, connect technical features to business drivers and pain points, succeed with managers and executives, earn "a place at the table" where strategic conversations occur, tailor presentations based on attendees' titles, personality traits and anticipated concerns, handle the most common and challenging objections, identify and satisfy business and personal needs plus uncover cross-sell and account expansion opportunities. "The Evolving Sales Engineer" was written to provide SEs with proven behaviors, techniques, skills and mindsets that will enable them to excel given these emerging expectations. Numerous success stories and examples are included to reinforce chapter highlights. Also included is a special section on SE management. Written to managers, it provides guidance on how to select, build and develop high performance SE teams. By reading this section, SEs will also benefit by gaining an understanding of how to align their performances with evolving managerial goals and expectations.
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Autorenporträt
Edward S. Levine is Co-founder of Technically Speaking, an internationally recognized consulting firm that specializes in increasing the value delivered by client-facing teams. Technically Speaking has trained thousands of SEs, Consultants and supporting Managers on his proven and unique client acquisition and retention techniques. Edward was also the Founder of Applied CAD Technologies, a company providing computer aided design software to the Engineering community. This early exposure to the often-underrated value of technical support teams helped fuel Edward's interest in later Co-founding Technically Speaking to better support and enable this population. This book is the result of more than 15 years of working with and learning from a variety of technical teams from around the world. Over time, Edward has chronicled a list of best practices and created and extensive knowledge base which he brings here in a single publication or the first time.