The Executive MBA for Engineers and Scientists
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Presenting business concepts in a manner that is easy-to-understand, The Executive MBA for Engineers and Scientists covers the business principles and applications that today's technical managers need to know. The book touches upon all the essential business concepts, including marketing, sales, finance, manufacturing, and accounting. It details technical considerations including quality control, technical services, and R & D. It also highlights how to effectively integrate business concepts with technical considerations. Examples based on the author's experience working in the pharmaceutical ...
Presenting business concepts in a manner that is easy-to-understand, The Executive MBA for Engineers and Scientists covers the business principles and applications that today's technical managers need to know. The book touches upon all the essential business concepts, including marketing, sales, finance, manufacturing, and accounting. It details technical considerations including quality control, technical services, and R & D. It also highlights how to effectively integrate business concepts with technical considerations. Examples based on the author's experience working in the pharmaceutical industry and with the Food and Drug Administration illustrate how similar situations can occur in other industries.
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