The Executive's Guide to Corporate Events & Business Entertaining - Allen, Judy
42,99 €
inkl. MwSt.
Versandkostenfrei*
Versandfertig in über 4 Wochen
  • Gebundenes Buch

Corporate and special events are an increasingly important part of a company's image and communication plans. This guide provides all the information and tools executives need to plan, host, and sponsor successful corporate and special events that improve a company's image with employees and customers to ensure lasting success.
An industry expert shows readers how to get the best return on investment from corporate events
Corporate events and business entertaining are a major part of a company's communication, marketing and public relations strategy. They are used by businesses of all…mehr

Andere Kunden interessierten sich auch für
Produktbeschreibung
Corporate and special events are an increasingly important part of a company's image and communication plans. This guide provides all the information and tools executives need to plan, host, and sponsor successful corporate and special events that improve a company's image with employees and customers to ensure lasting success.
An industry expert shows readers how to get the best return on investment from corporate events

Corporate events and business entertaining are a major part of a company's communication, marketing and public relations strategy. They are used by businesses of all sizes to solicit new business, create a corporate or brand image, and retain and build loyalty with existing suppliers and customers. They can also be used effectively to elicit peak performance from employees and produce camaraderie and teamwork among co-workers. The corporate event bar has been raised dramatically and the competition to craft something original that will help a business create public awareness as well as industry and media buzz is fierce.

Staged effectively, business functions can contribute to a company's success, standing, profitability and business development. But corporate events and business entertaining can also seriously damage a company's image and put the company and its management in potentially high-risk situations if not handled carefully, professionally, and appropriately. Corporate boards and chief executives are now seeing how company scandals played out in the headlines can estrange customers, sink stock prices, and end careers in a matter of minutes. And many of the transgressions that have been made public have been linked to corporate events and business entertaining.

The Executive's Guide to Corporate Events and Business Entertaining provides executives with all the information they need before they plan, host, sponsor, or attend corporate events. It gives rising and established executives the tools they need to move ahead with confidence in planning their next company function.
Autorenporträt
Judy Allen is one of the world's leading authorities on event design and planning and the author of eight books for the professional, business and consumer markets. Allen, a master of creative design, has flawlessly executed successful special events--corporate, social, and celebrity--for up to 2,000 guests at a time in more than 30 countries around the world. She has designed and produced memorable events such as Disney's worldwide theatrical opening-night gala for Beauty and the Beast, and the orchestration of Oscar-winning director Norman Jewison's 25th anniversary celebration for Fiddler on the Roof. Highly skilled in staging events that are strategically designed to elicit specific guest responses, Allen has worked closely with corporate CEOs, CFOs, presidents and their executive staff around the globe to craft, implement and oversee their corporate and social business events. Allen has shown industry leaders how to use the D.R.I.V.E. principle outlined in this book to set, maximize, meet and exceed their company objectives, drive business growth and ensure they made the return they were looking for on their investment. The many diverse events that Allen has designed and executed extend from complex one-day events to elaborate arrangements of theme productions taking place over the course of a week. These events range from very exclusive VIP events to multimillion-dollar, multimedia fantasy extravaganzas including seven new car product launches and involve high-tech stage and show production. Allen's international business experience includes the corporate and non-profit sectors and encompasses a wide variety of industries, including financial services, automotive, insurance, pharmaceutical, manufacturing, retail, fashion, telecommunication, entertainment, hospitality and public relations.