A book about an alternative approach to design theory and the making of experiences. The kinds of experience that define the spaces we live, work and play in ? the kinds of experience that have the power to transform lives. This book is an ode to that power. It is for anyone interested in design, be they creator, communicator or consumer.
A book about an alternative approach to design theory and the making of experiences. The kinds of experience that define the spaces we live, work and play in ? the kinds of experience that have the power to transform lives. This book is an ode to that power. It is for anyone interested in design, be they creator, communicator or consumer.
An architect, stone mason, designer and teacher, Adam is something of a polymath and has won a number of Cannes Lions, not least for Blackpool’s Dune Grass, the tallest freestanding kinetic public art installation in the world. Along with Dave and his team at FreeState, working with some of the world’s greatest brands, urban planners, developers, architects and place activators, he has helped pioneer the concept of experience masterplanning for the likes of NIKE, Sony, Google, MTV, Manchester City Football Club, The Crown Estate, University of Glasgow, University of Melbourne, Network Rail, Transport for London and Melbourne Airport. It is an approach designed to help architects and developers properly meet the needs of the people they are designing and building for. As well as hosting the FreeState podcast, Adam’s experience, knowledge and eloquent advocacy for the transformational experience make him a sought-after keynote speaker, host and judge. In addition to helping design Central Saint Martins’ narrative environment curriculum, Adam is a visiting lecturer and mentor at the renowned London-based arts and design college.
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