James Sinclair

The Experience Business

Why Price-Focused Businesses Fail and What winners Do Instead

• Broschiertes Buch

Produktbeschreibung

How is it that some companies seem to be able to charge sky-high prices and 'get away with it' while their competitors struggle to get customers at any price and often end up discounting their way out of profitability and business? The answer lies in The Experience Business. When you read this book you'll understand: The KEY DIFFERENCES between experience businesses and price-led businesses · Why businesses need a set of rules to consistently deliver GREAT CUSTOMER EXPERIENCES · How to craft a set of experience rules to drive your own BUSINESS GROWTH AND PROFIT · The SECRET WEAPON of every profitable experience business How to shortcut the traditional customer journey from PROSPECT INTO RAVING FAN

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Produktdetails

• Verlag: Rethink Press
• Seitenzahl: 178
• Erscheinungstermin: 4. Juli 2017
• Englisch
• Abmessung: 216mm x 140mm x 10mm
• Gewicht: 232g
• ISBN-13: 9781781332627
• ISBN-10: 1781332622
• Artikelnr.: 48682578

Autorenporträt

James Sinclair works with JavaScript (in various flavours) on both the front and back-end. He's passionate about functional programming, and good software-engineering practice in general. Over the years he's worked on web projects for Ford Motor Company, Bendigo Bank, The Australian Broadcasting Corporation, Monash University, and the Prime Minister of Australia. Somewhere along the way, he picked up a PhD in Information Architecture, but decided building stuff on the web was more fun than being an academic. Find more from James at: https://jrsinclair.com