B. Joseph Pine II, James H. Gilmore

The Experience Economy, with a New Preface by the Authors

Competing for Customer Time, Attention, and Money

• Gebundenes Buch

Produktbeschreibung

Twenty years ago, this seminal book on experience innovation by Joseph Pine and James Gilmore explored how savvy companies excel by offering compelling experiences for customers - resulting not only in customer allegiance but also in a more profitable bottom line. Translated into more than fifteen languages, The Experience Economy

Produktdetails

• Verlag: Harvard Business Review Press
• Revised
• Seitenzahl: 368
• Erscheinungstermin: 10. Dezember 2019
• Englisch
• Abmessung: 245mm x 167mm x 35mm
• Gewicht: 660g
• ISBN-13: 9781633697973
• ISBN-10: 1633697975
• Artikelnr.: 55197274

Autorenporträt

B. Joseph Pine II and James H. Gilmore are cofounders of Strategic Horizons LLP, an Ohio-based thinking studio dedicated to helping enterprises conceive and design new ways of adding value to their economic offerings. They are coauthors of Authenticity: What Consumers Really Want. Pine, who also wrote Mass Customization: The New Frontier in Business Competition, is a Senior Fellow with the Design Futures Council and a Lecturer in Columbia University's Master's Program in Technology Management. Gilmore is an Assistant Professor of Design and Innovation at the Weatherhead School of Management at Case Western Reserve University and a Batten Fellow at the University of Virginia's Darden School of Business. You can visit the authors at: strategichorizons.com/ linkedin.com/in/joepine en.wikipedia.org/wiki/B._Joseph_Pine_II