B. Joseph Pine II, James H. Gilmore

The Experience Economy

• Broschiertes Buch

Produktbeschreibung

Offers examples including the US Army, Heineken Experience, Autostadt, Vinopolis, American Girl Place, and others to show approaches to scripting and staging compelling experiences, while staying true to the real economic conditions of the day.

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Produktdetails

• Verlag: Harvard Business Review Press / Harvard Business School Press / McGraw-Hill Professional
• Updated Edition
• Seitenzahl: 400
• Erscheinungstermin: Juli 2011
• Englisch
• Abmessung: 210mm x 139mm x 48mm
• Gewicht: 404g
• ISBN-13: 9781422161975
• ISBN-10: 1422161978
• Artikelnr.: 31570117

Autorenporträt

B. Joseph Pine II and James H. Gilmore are cofounders of Strategic Horizons LLP, an Ohio-based, thinking studio dedicated to helping enterprises conceive and design new ways of adding value to their economic offerings. They are coauthors of Authenticity. Pine, who also wrote Mass Customization , is a Senior Fellow with the Design Futures Council and the European Centre for the Experience Economy, which he cofounded. Gilmore is a Batten Fellow and Visiting Lecturer at the University of Virginia Darden School of Business.

Rezensionen

?updated and wonderfully relevant book." ? AdAge

"One of the best business books of the twentieth century, now renewed for the challenges of the twenty-first. Pine and Gilmore provide businesses everywhere with a road map for reenergizing their customer experiences." - Tom Kelley, General Manager, IDEO