Jim Joseph

The Experience Effect

Engage Your Customers with a Consistent and Memorable Brand Experience

• Broschiertes Buch

Produktbeschreibung

What motivates consumers to buy? It's more than just products and services themselves. Learn how your company can achieve the experience effect to build brand loyalty and earn repeat business.

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Produktdetails

• Verlag: AMACOM
• Seitenzahl: 242
• Erscheinungstermin: 3. Mai 2010
• Englisch
• Abmessung: 234mm x 156mm x 13mm
• Gewicht: 374g
• ISBN-13: 9780814437599
• ISBN-10: 0814437591
• Artikelnr.: 44142290

Autorenporträt

JIM JOSEPH (New York, NY) is an award-winning marketing professional who specializes in building consumer brands. His client experience includes blockbuster brands like Kellogg's, Kraft, Cadillac, Tylenol, Clean Clear, and Wal-Mart.