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The essential guide to making customer experience the ultimate competitive advantage.

Produktbeschreibung
The essential guide to making customer experience the ultimate competitive advantage.
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Autorenporträt
Dan Gingiss is an international keynote speaker and customer experience coach who teaches audiences and corporations that a remarkable customer experience can be their best sales and marketing strategy. He spent 20 years in Corporate America delighting customers while holding leadership positions at three Fortune 300 companies ¿ McDonald¿s, Discover and Humana. Dan is the author of Winning at Social Customer Care, a host of the Experience This! Show podcast, and a regular contributor to Forbes. He earned a B.A. in psychology and communications from the University of Pennsylvania and an M.B.A. in marketing from the Kellogg School of Management at Northwestern University. He currently resides in Buffalo Grove, IL.