Anyone can enter sweepstakes, right? Well, yes as long as you qualify, but understanding what it takes to win is much more of a difficult process that will be explained in greater detail as you digest the contents of this book. Your travel through the land of sweepstakes doesn't have to be a frustrating one. Having a trusted expert guide with a map in hand who can show you the way should not only be helpful but profitable as well. Are you ready to win?
Anyone can enter sweepstakes, right? Well, yes as long as you qualify, but understanding what it takes to win is much more of a difficult process that will be explained in greater detail as you digest the contents of this book. Your travel through the land of sweepstakes doesn't have to be a frustrating one. Having a trusted expert guide with a map in hand who can show you the way should not only be helpful but profitable as well. Are you ready to win?
Jeffrey Feinman has spent well over four decades in the prize promotion industry. Immediately after graduate school, Jeff went to work for the D.L. Blair Corporation, an independent judging organization, at the time the largest sweepstakes company in the country. Feinman established their branch office operations as well as moved their fulfilment center from New York to Blair, Nebraska. He went from trainee to executive vice president in less than five years. While at Blair he designed gas station games and numerous contests and sweepstakes. Jeff left Blair to start his own sweepstakes and contest company, Ventura Associates. In less than four years, the firm went from one employee to over 150. Ventura was among the largest and most influential marketing and promotion agencies. Jeff has designed, administered and/or supervised several thousand sweepstakes. He has produced promotional work for more than half of the Fortune 500 companies. During Feinman's tenure, he did work for such diverse organizations as Revlon, General Motors, Catholic Digest, Publishers Clearing House, several state lotteries and over 1000 other corporations and non-profits. Several years ago Feinman sold Ventura to Mickleberry Corporation. At the time Mickelberry was a New York Stock Exchange company. Feinman signed a management contract and stayed on with Mickelberry for a number of years. He acquired a number of smaller promotion companies for Ventura. He has spoken at over a hundred industry events in this country and in Europe. Several years ago Feinman left Ventura and currently serves as a marketing consultant to firms ranging from start-ups to major enterprises. Much of his time is now spent writing. In addition, he serves on the board of several foundations and is the Chairman of the Board of the non-profit medical research organization, The Nutrition Metabolism Society (www.nmsociety.org). This is Jeff Feinman's twenty-third book. He lives in New York City with his wife Susan, an actress and his two children. One is a practicing attorney and the other is currently completing a PhD program in psychology.
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