Tamar Liebes, Elihu Katz

The Export of Meaning

Cross-Cultural Readings of Dallas

• Broschiertes Buch

Produktbeschreibung

Is there really a global village out there? It may be true that the whole world watches Dallas and Dynasty, but is everyone seeing the same story? It is a fashionable worry among academics, critics and politicians that American hit programmes are agents of cultural imperialism. But nobody knows what message, if any, the viewers are actually getting and what critical capabilities they command. In this path-breaking book, now available in paperback, Liebes and Katz analyse conversations about Dallas among groups of families and friends in different sub-cultures: in Israel (where the programme was an all-time best-seller), in Japan (where it was rejected), and in the US (the original target audience). The authors propose that there is a process of negotiation between these quintessentially American stories and what the viewers bring to them: their life experiences, the 'texts' of their culture, and their expectations from the genres of family drama. Through a detailed study of how individuals in different contexts interpret popular TV fiction, Liebes and Katz show that viewers possess a good deal more critical ability than they are commonly given credit for. The Export of Meaning has already established itself as a classic text in media studies, cultural studies and communications. The paperback edition, which includes a new Introduction by the authors, will be widely recommended to students.

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Produktdetails

• Verlag: Polity Press
• 2nd Revised edition
• Seitenzahl: 200
• Erscheinungstermin: 6. Januar 1994
• Englisch
• Abmessung: 228mm x 151mm x 20mm
• Gewicht: 282g
• ISBN-13: 9780745612959
• ISBN-10: 0745612954
• Artikelnr.: 22465269

Autorenporträt

Tamar Liebes is Lecturer in Communication at the Hebrew University of Jerusalem and was formerly a radio producer at the Israel Broadcasting Authority. Elihu Katz is Professor at the Annenburg School of Communication, University of Pennsylvania, Emeritus Professor of Sociology and Communication at the Hebrew University of Jerusalem, and Scientific Director of the Israel Institute of Applied Social Research.

Inhaltsangabe

Introduction to the 1993 Edition.
Preface.
1. On Viewing Dallas Overseas: Introduction to the Study.
2. Reading Television: Television as Text and Viewers as Decoders.
3. The Research Design.
4. One Moroccan Group: A Transcipt and Commentary.
5. Cultural Differences in the Retelling of an Episode.
6. Mutual Aid in the Decoding of Dallas. .
7. Referential Reading.
8. Critical Reading.
9. Neither Here Nor There: Why Dallas Failed in Japan (with Sumiko Iwao).
10. Dallas and Genesis: Primordiality and Seriality in Popular Culture.
11. Dallas as an Educational Game.
Appendix One.
Appendix Two.
Appendix Three.
Notes.
References.
Name Index.
Subject Index.

Rezensionen

'This is an important book that thoroughly deserves the attentionit will no doubt get from media scholars in many countries ... Theauthors ... deserve, above all, our admiration for making a majorcontribution to furthering our understanding not only of culturalimperialism but of the fundamental processes of media consumption.'Journal of Communication

'... A new edition of the provocative 1990 bookby veteran international communication scholar Elihu Katz and hiscolleague Tamar Liebes.' Media Information Australia